Digital Product and Service Management

ITIL®

The Global Best Practice Framework for Digital Product and Service Management.

Why ITIL?

THE LANDSCAPE HAS CHANGED. GET READY FOR WHAT’S NEXT

Managing digital products, services, and experiences has never been more complex. Organizations increasingly rely on AI in daily operations, yet governance and coordination have not kept pace.

90% of organizations use AI in daily operations, but only 18% have AI governance in place. Without a uniﬁed way of working, organizations face increased risk, slower decision-making, and inconsistent outcomes.

ITIL. A LEADING GLOBALLY TRUSTED FRAMEWORK, EVOLVED FOR TODAY

ITIL is the Global Best Practice Framework for Digital Product and Service Management. Built on the trust of over 50,000 organizations worldwide and powering 82% of the Fortune 500, ITIL has long set the standard for excellence in service management.

Developed by thousands of practitioners globally, the new ITIL is shaped for now and for what comes next in the digital and AI-driven era, helping organizations deliver value faster, work smarter, and continuously adapt in an ever-changing environment.

AI-native by design

Designed for fast-changing digital organizations, the new ITIL drives growth across the orgnization with clarity and speed. p>

Practical by nature

The new ITIL establishes clear value streams and ownership across teams, enabling organizations to turn strategy into outstanding, measurable results end to end through it’s 34 practice guides and ITIL Transformation module.

Connecting digital product and service management

The new ITIL is designed to work across the business, bringing teams together, reducing silos, enabling them to move, deliver and grow as one.

For IT Service Management - and now, expanding for every role

The new ITIL remains essential for IT Service Management teams and is now equally relevant across the entire organization. It empowers every role, in organizations of all sizes, across industries to work in a shared way to deliver value through digital products and services..

A CLEAR PATH TO BUILD CAPABILITIES

The new ITIL qualiﬁcation scheme is designed to help organizations build consistent capabilities across digital product and service management so that they remain relevant and future proof.

Certiﬁcations build practical capabilities. Designations recognize the ability to adopt and adapt ITIL in real organizational contexts. .